AI Insights · Timothy · January 2024
Top 5 Social Apps Performance in Ecuador Q4 2023
In Q4 2023, Ecuador saw notable trends among the top social apps, with [TikTok](https://app.sensortower.com/overview/56cbbce9d48401b048003405?country=US) leading in downloads and active users, while [Instagram](https://app.sensortower.com/overview/55c527c302ac64f9c0002b18?country=US) showed steady engagement.
During the fourth quarter of 2023, the top five social apps in Ecuador, based on data from Sensor Tower, exhibited diverse trends in weekly downloads, revenue, and active users across a unified platform.
TikTok consistently led the charts with weekly downloads fluctuating between 93K and 152K. Notably, its downloads peaked at 152K in mid-October. Weekly revenue for TikTok peaked at approximately $23.8K during the last week of December, showing a steady climb throughout the quarter. Active users hovered around 4.5M, with a slight dip in November but recovering to 4.5M by the end of December.
Kismia - Meet Singles Nearby had a more varied performance. Weekly downloads peaked at 17.3K in early October but saw a significant drop mid-quarter, climbing back to 12.4K by the end of December. Revenue trends showed a peak of $2.4K in early October, with fluctuations down to $1.5K in late November, ending the quarter around $2.2K. Active users ranged from 9.6K to 18.9K, showing a general upward trend towards the end of the quarter.
Instagram demonstrated consistent engagement with weekly downloads ranging from 58.7K to 80K, peaking at 80K in late November. Revenue varied between $2.4K and $4.2K, peaking in early October. Active users remained steady around 5.7M, with minor fluctuations throughout the quarter.
MICO: Go Live Streaming & Chat saw modest activity with weekly downloads peaking at 359 in early November. Revenue showed significant growth, peaking at $1.8K in mid-November. Active users displayed a gradual increase, reaching a peak of 1.1K in early November before stabilizing around 900 by the end of December.
Who - Live Video Chat had a steady performance with weekly downloads ranging from 1.3K to 2K. Revenue peaked at $1K in the last week of December, with earlier fluctuations between $0.5K and $0.9K. Active users showed a slight downward trend from 9.4K in late September to 8.3K by the end of December.
For more detailed insights and trends, visit Sensor Tower.
